The objectives of this paper
are
to identify
the shortcomings that have been
hindering the development of Vietnam touris
m and seeking for the solution
for
these shortcomings in the aspects of marketing.
Vietnam is a country lying in the
peninsula of South Asia and holds great potentials of nature, cu
lture and human
power for tourism growth. Despite much effort on marketing campaigns, Vietnam
tourism is still lagging behind other giant tourism industries in Asia region.
The thesis applied both qualitative and quantitative research methods, consisting
of the data collected from the official statistics of the organizations namely World
Travel and Tourism Councils, World Tourism Organization, Pacific Asia Travel
Association, General Statistics Office of Vietnam; and an in
-
depth interview with
Mr. Adam Br
ay, who is a travel journalist, writer and Indochina expertise.
From the study, the writer suggests that Vietnam tourism should focus on four
aspects of marketing, including branding Vietnam's tourism image, designing
effective advertisement to raise bra
nd awareness, applying marketing into ICT,
and developing tour offerings and focusing on niche market.
Keywords:
marketing, tourism, Vietnam